Originally named "Wangjing SOHO," it was renamed "Yinfeng SOHO" on December 17, 2012. Located in the core area of Wangjing, Beijing's second CBD, the project stands as the first striking high-rise landmark visible upon entering the city from the Capital Airport. It is hailed as the "Capital's First Impression Architecture." Designed by the world-renowned architect Zaha Hadid, who served as the chief designer, her visionary and surreal design concepts have transformed the project into a new architectural landmark in Beijing, standing shoulder-to-shoulder with iconic structures like the Bird's Nest and the new CCTV Headquarters.